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Mom, dad and grandma making Facebook uncool to youth
by Joseph Earnest February 12, 2018
Newscast Media SAN JOSE—Facebook is losing popularity with younger users in the US as mom, dad and even grandma sign up for the social media wesbsite launched by Mark Zuckerberg in 2004.
A recent report by eMarketer, a New York-based market research company specializing in digital marketing, media and commerce, revealed that younger users are being pulled from Facebook to Snapchat at an even faster pace than they're being siphoned off by Instagram.
The firm predicts that the number of Facebook users between the ages of 12 and 17 will decrease by 5.6 percent in 2018. For the first time in Facebook history, this year, less than half of all US internet users that fall in that age category are predicted to use Facebook at least once a month.
It's not just teens that are losing interest in Facebook: the website is predicted to lose 2 million users who are 24 or younger in 2018, while Snapchat is expected to gain 1.9 million users from the same age group.
Instagram, which is owned by Facebook, is still leading the race in the social media world. Although it is more popular in the US than Snapchat, eMarketer expects Instagram to gain 1.6 million users in the 24-and-younger age group this year--less than the number of new users Snapchat will add.
According to Debra Aho Williamson, a principal analyst at eMarketer, younger users are drawn to Snapchat because of fun posts that disappear after some time.
"[It's] less likely that you're going to go, ‘Oh gosh, a year ago I sent that or posted that? Ew,'" she said. "Whereas on Facebook, people of older generations, that doesn't necessarily matter to them. They like that posterity." Add Comments >>
Source: Sputnik
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