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Brad Parscale: Digital guru behind Trump's 2020 campaign
by Joseph Earnest February 27, 2018
Newscast Media WASHINGTON—Brad Parscale was the brainchild behind President Donald Trump’s social media game in the 2016 presidential election. Now, he will reportedly lead Trump’s re-election campaign in 2020.
Under Parscale’s guidance, Trump earned more comments and shares than former Secretary of State Clinton during the 2016 election, ensuring Trump’s bids received a boost from Facebook’s click model. This meant that his campaign received more media coverage for less money than Clinton’s.
“I think Donald Trump won, but I think Facebook was the method – it was the highway in which his car drove on,” Parscale told CBS's 60 Minutes in October 2017.
Parscale joined the Trump Organization as a digital media strategist in 2011. His relationship with the Trump family is tight-knit; he’s reportedly close friends with Trump’s son-in-law, Jared Kushner, and he employs Trump’s daughter-in-law, Lara Trump.
"Brad is an amazing talent and was pivotal to our success in 2016. He has our family's complete trust and is the perfect person to be at the helm of the campaign," Trump's son, Eric Trump, said in a statement published on Trump’s 2020 campaign website Tuesday Fe 27.
Trump actually filed for re-election the day he took office.
For the campaign, Parscale masterminded a series of Facebook "dark posts," a type of animated ad that can be seen only by "people we want to see it," as he explained in an October 2016 Bloomberg interview.
One ad, targeted to African-Americans, showed a message that said “Hillary thinks African Americans are super predators,” a quote taken from a speech she made in 1996. Clinton she later apologized for the comment, when confronted.
Parscale is adept at rustling up cash. Two firms led by Parscale made at least $5.1 million in 2017 from Trump's re-election campaign, the Republican National Committee and a pro-Trump super PAC called America First Action.
Parscale himself personally earned $15,000 from the reelection campaign in January 2017, according to BuzzFeed. Trump’s re-election committee raised $21 million in 2017. Add Comments >>
Source: RT
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